Embracing Social Media


Social media is revolutionizing PR, marketing and internal communications across industries, and the legal profession finds itself directly in the mix. Are you keeping up with the changes or getting left behind? Blogs, Twitter, LinkedIn, Facebook and many more social networking sites are out there. Social media can no longer be considered a fad. It is a way that millions of users communicate via multiple channels with specific audiences.

This presentation, prepared and delivered by Lance Godard and Mike Driehorst for a joint LMA and ALA luncheon in Toledo, Ohio on October 6, 2009, frames in the context of the legal profession a discussion of some of the basic social media and social networking concepts:

- What is social media?

- How do I do it right?

- Why should I do it?

- How can I generate value from it?

- What can I do to get started?

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Lance Godard, The Godard Group | Attorney Advertising

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