Lawyer Gets Clients Using Text Messages for Law Firm Marketing

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"SMS advertising," or marketing to individuals by sending them text messages, is all the rage in corporate advertising. Ed Bernstein, a tech-savvy marketing-oriented lawyer in Las Vegas, is sitting atop a huge technology wave by letting potential clients text him at 24000. He promotes the number in TV ads and his website, urging people who have just been in auto accidents to text him for help.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

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