Informal and Formal Networking is Integral to Good Legal Marketing

A sound law firm marketing plan will include networking at trade association meetings, networking groups, professional associations, chambers of commerce, or formal lead groups. Networking works well for some people and not at all for others.

I have seen some attorneys build their entire business from networking and others who have wasted months of diligent effort without a single sale to show for it. It is an effective legal marketing strategy when implemented well, but it does require a significant time commitment for success.

You need to be very deliberate about organizations you join and have a clear goal for your networking efforts.

LOADING PDF: If there are any problems, click here to download the file.


DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

Written by:

more+
less-

Law Firm Marketing Experts, The Rainmaker Institute on:

JD Supra Readers' Choice 2016 Awards
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
×
Loading...
×
×