Informal and Formal Networking is Integral to Good Legal Marketing

A sound law firm marketing plan will include networking at trade association meetings, networking groups, professional associations, chambers of commerce, or formal lead groups. Networking works well for some people and not at all for others.

I have seen some attorneys build their entire business from networking and others who have wasted months of diligent effort without a single sale to show for it. It is an effective legal marketing strategy when implemented well, but it does require a significant time commitment for success.

You need to be very deliberate about organizations you join and have a clear goal for your networking efforts.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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