Tips for Businesses Exploring the Social Media Universe


f Facebook maintains its runaway growth, the Social Media networking site will be connecting one out of every seven humans on the planet by the end of next year. And that's just one Internet site.

When taken as a whole, the universe of Social Media (Facebook, Twitter, LinkedIn, MySpace, and similar web 2.0 applications) is expanding at breakneck speed. For businesses, this means there's no longer a question of whether to use Social Media. It's a question of how they use it. Social Media gives us an opportunity to be part of a community where we can actively engage in dialogue and promote a brand. The downside is that we can also lose control over our message. In addition, Social Media is a fertile source of discovery in employment, commercial, and other types of litigation.

Below are some tips for Social Media travelers:

1. Have A Social Media Policy - Social Media policies should be an important part of your employee handbook. These policies should be specifically tailored to your business and written by professionals who are familiar with Social Media.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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