The Attorney Hiring Zone: Top Activities to Win New Clients

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For lawyers the perennial question is: which marketing activities actually get clients to hire me?

To answer this question HBC recently teamed with the BTI Consulting Group to commission a new research study called "The Attorney Hiring Zone: Top Activities to Win New Clients." It reveals the business development activities that most effectively differentiate attorneys and lead to hiring decisions.

The independent BTI report is the result of 270 in-depth, one-on-one interviews with top legal executives at large corporations (average annual revenue of $25.7 billion), including 28% of the Fortune 1000 and 15% of the Global 500, spanning more than 15 industries, including healthcare, energy, banking, financial services, manufacturing, and technology. Participating legal executives scored the effectiveness of various business development activities on a numerical scale, and also responded to extensive probes about the actual act of hiring an attorney.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© John Hellerman, Hellerman Baretz Communications | Attorney Advertising

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