Cultivating The Four C’s

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Motivating law firm associate attorneys to develop new and expanded business seems to be among the most pervasive and perplexing challenges law firms face. As yet, no one has found the “magic bullet” that instantly transforms associates into rainmakers.

Some firms have been more successful than others in motivating their associates to market. Those firms that successfully motivate associates share four distinct attributes: commitment, culture, compensation and cultivation.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Sharon Berman, Berbay Corp. Marketing & Public Relations | Attorney Advertising

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Sharon Berman
Berbay Corp. Marketing & Public Relations

Sharon Berman is Principal of Berbay Corp., a marketing and public relations firm specializing in... View Profile »


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