Motivating law firm associate attorneys to develop new and expanded business seems to be among the most pervasive and per plexing challenges law firms face. As yet, no one has found the “magic bullet” that in stantly transforms associates into rain makers.
Some firms have been more successful than others in motivating their associates to market. Those firms that successfully moti vate associates share four distinct attrib utes: commitment, culture, compensation and cultivation.
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Law Firm Marketing Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
© Sharon Berman, Berbay Corp. Marketing & Public Relations | Attorney Advertising
