Alternative Billing as a Marketing Tool


The debate continues over whether the billable hour is dead, but there is little disagreement that both clients and law firms are increasingly interested in billable hour alternatives. However, that still leaves open the issue of deciding how to replace hourly rates with a better billing method. In any alternative billing method, the skills of a lawyer and the way in which services are marketed and delivered to the client must coincide with what the client wants and needs to have. The most effective marketing effort possible is a law firm billing approach that provides more while reducing inefficiencies, duplications, or unnecessary effort. That is the starting point to identify alternatives to the billable hour.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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