Legal Marketing Book “Courting Your Clients” is a Roadmap to Rainmaking

by Margaret Grisdela
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Courting Your Clients: The Essential Guide to Legal Marketing, a legal marketing book now in its second edition, outlines a step-by-step law firm business development process that includes the latest social media strategies. Attorneys can follow a structured approach to build their practice by speaking, publishing, marketing to current clients, Internet marketing, and more.

LinkedIn, Twitter, blogs, and other social media marketing campaigns geared specifically to law firms are now included in this easy to read book written by legal marketing consultant and author Margaret Grisdela, founder and president of Legal Expert Connections (www.legalexpertconnections.com). Using a law firm blog to syndicate social media content is just one example from the book documenting how lawyers can save time and expand their search engine visibility while attracting more prospects.

Speaking, publishing, referral networking, Internet marketing, and other forms of business development all work together to create a cohesive legal marketing program focused on lead generation, according to Grisdela.

“Courting Your Clients addresses the integration of multiple marketing and public relations tools with simple yet powerful written plans, including a calendar of scheduled campaigns, that make it easier to monitor performance and measure results,” notes Grisdela. At 175 pages, the book can be read and implemented within a matter of days.

ABOUT THE BOOK

Courting Your Clients: The Essential Guide to Legal Marketing

Second edition

Margaret Grisdela, author

ISBN 978-0-9795674-1-4, 175 pages

Published by Legal Expert Connections, Inc.

$29.95 plus shipping

EDITORS: Review copies or author interviews are available on request.

MEETING PLANNERS: The author is available to speak on legal marketing topics.

Contact: Barbara Fornasiero

EAFocus Communications

248.651.7536; cell 586.817.8414

barbara@eafocus.com

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Written by:

Margaret Grisdela
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