The Biggest Crime In Law Firms

The biggest crime in law firms today goes unnoticed by most outsiders. It is not reported in the media. There are no police reports filed and firms don’t even mention it on their websites. People don't talk about it on the street and partners often overlook it. Even though this crime is rampant, its presence is so subtle that many attorneys fail to recognize when it is happening. Unfortunately, this crime is the same one that is most likely to kill a small law firm. It is not stealing by employees, burglaries, or client complaints.

The biggest crime in law firms today is the crime of being forgotten. Think about it-you can recover from most other crimes by installing an alarm system, filing a lawsuit, or buying insurance, but if your firm falls victim to the crime of being forgotten, it is on the fast track to failure. There are opportunities every day for your firm to be forgotten by existing clients, potential clients, your best employees, referral partners, and the media.

SIGNS OF THE CRIME Here are some signs that your firm has fallen victim to the crime of being forgotten:

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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Law Firm Marketing Experts, The Rainmaker Institute on:

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