Your Unique Competitive Advantage Is Key To Your Law Firm Marketing Strategy

Part of a series - Create Your 2010 Law Firm Marketing Plan in 5 Simple Steps: Step 3.5

A Unique Competitive Advantage (UCA) answers the question, “Why should I hire you?” With so many competitors and choices today, your law firm marketing strategy must clearly differentiate yourself and your law firm.

Using the information, research and analysis you did for the SWOT sections, outline how you will position yourself and your services. Here are some good questions to get your legal marketing thought processes started.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

Written by:


Law Firm Marketing Experts, The Rainmaker Institute on:

Popular Topics
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.