Your Unique Competitive Advantage Is Key To Your Law Firm Marketing Strategy

Part of a series - Create Your 2010 Law Firm Marketing Plan in 5 Simple Steps: Step 3.5

A Unique Competitive Advantage (UCA) answers the question, “Why should I hire you?” With so many competitors and choices today, your law firm marketing strategy must clearly differentiate yourself and your law firm.

Using the information, research and analysis you did for the SWOT sections, outline how you will position yourself and your services. Here are some good questions to get your legal marketing thought processes started.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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