A Solid Marketing Plan is Crucial to Your Firm's Growth

A business plan and a marketing plan are essentially the same. I prefer to use the term "marketing plan" because a good business plan focuses 75 percent on marketing your service; therefore, I like to emphasize that aspect of it by referring to it as a "marketing plan."

Another reason why I prefer to use the term "marketing plan" is because the term "business plan" is so overused and it sounds so boring. I think a lot of attorneys perceive a business plan as some worthless binder collecting dust on their shelf. I look at a marketing program as a flexible, research-based, real-world driven, living, breathing, ever-changing exercise that is the heart of everything you do on a daily and monthly basis. It is your guide to success!

What does having a marketing plan really do for you and your business? Let me give you a few of the major reasons why you need solid law firm marketing plans:

1. A Marketing Plan Increases Your Chances of Long-Term Business Success - A solid, well thought-out plan keeps you from making serious mistakes later that can quickly sink your practice.

2. It Gives You Structure in an Otherwise Unstructured Business - One of the major reasons why people start a new law firm is to achieve a sense of independence and freedom-taking charge of your own destiny, setting your own schedule, and not having any one tell you what to do.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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