Spam is So 2003


The blue glare illuminates the face of the son of the purportedly wrongfully deposed Generalissimo of the former Republic of Northern Sahara Africa. Slowly he pecks out a message and clicks on the send button. If only he could find somebody to assist him in investing $29,000,000 . . . for a small commission, of course. Suddenly, from across the globe, cries arise of “I’m rich, I’m rich!” At long last, the poor, dejected son of the Generalissimo’s son will no longer want, confirming P.T. Barnum’s hypothesis that “there’s a sucker born every minute.”

As I go through my e-mail filter, I get it that spam impacts not only the gullible. Instead, comprising over half of all e-mail traffic, spam squanders precious resources in the form of employee productivity and information systems capital. Thank goodness, then, that the federal government enacted the “Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003,” known as the CAN-SPAM Act. That ended spam, right? Unfortunately, not so much.

What the CAN-SPAM Act does do is regulate e-mail advertising, instituting the following requirements...

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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