The Right Way for Lawyers to Use Videos


Videos have become a strong part of the online law firm marketing strategy. They are helpful to your website visitors, and also provide valuable links back to your firm’s website. But what you film and how you play it can determine the success of your videos.

What to Film

Information sells. You want web content that is informative and answers some basic questions that your potential clients may have. You want your videos to do the same. A video should never be more than two minutes, and should always provide answers to the common questions. For example, if you are a bankruptcy attorney, you should briefly explain the various bankruptcy options and who they are for. Divorce attorneys can give a brief outline of how a contested and non-contested divorce will proceed.

If you have multiple attorneys in your firm, have each one talk about whatever they primarily practice. The videos will show that your firm is knowledgeable and experienced in the practice area(s) advertised on your website.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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