The Right Way for Lawyers to Use Videos

more+
less-

Videos have become a strong part of the online law firm marketing strategy. They are helpful to your website visitors, and also provide valuable links back to your firm’s website. But what you film and how you play it can determine the success of your videos.

What to Film

Information sells. You want web content that is informative and answers some basic questions that your potential clients may have. You want your videos to do the same. A video should never be more than two minutes, and should always provide answers to the common questions. For example, if you are a bankruptcy attorney, you should briefly explain the various bankruptcy options and who they are for. Divorce attorneys can give a brief outline of how a contested and non-contested divorce will proceed.

If you have multiple attorneys in your firm, have each one talk about whatever they primarily practice. The videos will show that your firm is knowledgeable and experienced in the practice area(s) advertised on your website.

Never Auto Play...

LOADING PDF: If there are any problems, click here to download the file.


DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Custom Legal Marketing | Attorney Advertising

Written by:

more+
less-

Custom Legal Marketing on:

JD Supra Readers' Choice 2016 Awards
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
×
Loading...
×
×