5 Proven Ways to Renew, Restore and Revive Your Practice in Today's Economy-4 of 5

There’s a huge myth out there that press releases are really only for big law firms and that’s just not true. In fact, this is probably one area where the little guys can beat out the big guys because just having more money doesn’t mean a hill of beans when it comes to press releases.

I had a solo practitioner client who wrote about identity theft for his very first press release, and had over 100,000 people click on his release. (The website that we use actually tracks how many people click on your link to read your press release.)

He got an opportunity to speak to a Fortune 500 company that had him come in and talk to all their employees about how to protect themselves against identity theft and he got a lot of clients off that. That was his very first press release. Now that doesn’t happen every time. That’s certainly an anomaly, but it does happen.

Who reads press releases? Journalists are big consumers of press releases. Remember, they’re looking for 6-8 stories and they’re looking for leads. They’re looking for ideas. They’re looking for experts ands there is an art to writing a press release, which we talk extensively about at the Rainmaker Retreat.

Google also loves press releases. For those of you who have spent any time or money trying to get your website to the top of the search engines, this is a phenomenal way to get your website out there.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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