What's App and What's Crap?

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“There’s an app for that”-really?

Marketers everywhere have become app happy as they work to make their offerings more and more accessible and valuable in an increasingly mobile world. For many, apps make a lot of sense. But will they be worth the time and expense for your firm? Maybe. Before you invest, here’s a quick primer and an important list of questions to consider.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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