Since February, Google has been releasing a series of updates to their search engine ranking system (they are not calling the updates an algorithm change) that has affected numerous websites. The updates are called “Google Panda”. A couple of weeks ago, they released Google Panda 2, and last week they released what is being called Google Panda 2.2. Law firms' websites are experiencing a negative impact due to this update.

The update targets content farms and websites with heavy amounts of duplicate pages. The most noticeably affected websites were eHow and Wikihow – basically websites that publish content that has been previously published elsewhere.