Google Panda Updates Make Unique Legal Content More Valuable

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Since February, Google has been releasing a series of updates to their search engine ranking system (they are not calling the updates an algorithm change) that has affected numerous websites. The updates are called “Google Panda”. A couple of weeks ago, they released Google Panda 2, and last week they released what is being called Google Panda 2.2. Law firms' websites are experiencing a negative impact due to this update.

The update targets content farms and websites with heavy amounts of duplicate pages. The most noticeably affected websites were eHow and Wikihow – basically websites that publish content that has been previously published elsewhere.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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