Law Firm Internet Marketing: Shift to Earned Media in Social Media Campaigns

To create “magnetic content”, marketers must base their social media strategies on an in-depth knowledge of their target market's behaviors, attitudes and needs -- moving from selling a product to solving a problem or meeting a need. 

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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