2010 Legal Marketing Success Strategies


If 2009 is the opening bell in a longer term legal industry transformation, lawyers planning for business development success in 2010 need a new marketing playbook. Unprecedented attorney lay-offs, billable hour pressures, and a shift in purchasing power associated with the ACC Value Challenge all underscore the necessity of entering the New Year with a sharply defined law firm marketing plan featuring clearly defined goals and metrics.

"Stake out your market, your ideal clients, and the substantive legal issues where you can offer a competitive advantage," advises Margaret Grisdela, president of the national legal marketing agency Legal Expert Connections and author of Courting Your Clients. "Build your position as a thought leader through education-based campaigns to attract and retain qualified prospects, using the professional marketing techniques outlined."

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Margaret Grisdela, Legal Expert Connections, a Legal Marketing Agency | Attorney Advertising

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