Halleland Lewis Introduces 100% Lean Law Firm


A giant nutrition label grabs your eye at the Minnesota airport. It's not for an energy drink or pack of lunch meat, its an advertisement for a "100% Lean Law Firm. Newbreedlaw.com."

As a general counsel or client executive, I'd like what I see: 0g fat. Equally divided among six key practice areas. Putting clients first: 100%. And my favorite: Obnoxious lawyer schtick: 0%.

It's the innovative new ad campaign by Halleland Lewis Niland & Johnson. The airport ads are so clever it makes people stop in their tracks and pull out their cell phone cameras.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

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