Legal Implications of Branding


In this Presentation: A Common Marketing Myth; Brands and Trademarks; Recognizing Potential Marks; Product Configuration or Container?; Selecting Strong Marks; Clearing Proposed Trademarks; Using Trademarks Properly; Clearing Proposed Ads; and Legal Implications of Branding.

A Common Marketing Myth

MYTH: “A brand name is a noun.” “A proper noun that can be used in place of a common word.”

FACT: Trademark law views a brand as an adjective.


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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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