What Makes a Legal Marketing Plan Comprehensive?


Whenever you look for solutions, some online law firm marketing company is saying that they have a comprehensive marketing plan. A complete solution. A one-stop-shop formula for success. You get the point. In fact, you may be working with one of these companies right now. But what is comprehensive?

For starters, a website is not comprehensive. Your law firm's website is the starting point of your marketing strategy. A very important one, but just the beginning.

From Design to Doing

The design of your law firm's website can positively or negatively effect your conversion rate. How you present your firm, the simplicity of which someone can contact you from your website, and the way your images and graphics touch your prospective clients all work together to make an effective website. So a first class website built to impress and convert should certainly be a part of a comprehensive strategy.

Once a website is designed, ample amounts of quality content is published on the site, keyword research has identified what your prospective clients are searching for, and the website has been properly optimized, it is time to start marketing. Here is what we believe a comprehensive organic online marketing strategy should be for a law firm.

Content Driven Links

To get your website ranked well in the search engines, you will need a substantial amount of links pointing to it. Producing and distributing articles is a great way to get quality links. You should work with a company that either does this for you, or has a program to keep you on a regular writing schedule. While many lawyers are capable of writing phenomenal pieces, schedules often have other plans. Taking a little time each month to write or review content will ensure a steady stream of new links coming into your website on a regular basis.

No News is a Good Way to Be Unknown

News releases offer many benefits, but the one that always comes to mind is instant traffic. When your law firm produces a press release and submits it through a network like Law Firm Newswire (CONTINUE READING)

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Custom Legal Marketing | Attorney Advertising

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