Planning for Legal Marketing Success in 2011


A sample 2011 Legal Marketing Plan, now available for download, outlines a simple yet structured guide to client development. December is an ideal time for law firms that are serious about legal marketing to prepare for a strong January launch of business development campaigns. Managing Partners, practice group chairs, solo attorneys, and experienced practitioners will find this to be a handy reference guide.

Social media marketing on LinkedIn, blogs, Twitter and Facebook; referral networking; speaking; article placement; Internet marketing; SEO; and more all play an important role in building a successful integrated lawyer marketing program. The 2011 Legal Marketing Plan, based on the legal marketing book Courting Your Clients ( by firm marketing consultant Margaret Grisdela, also shows lawyers can translate their attorney marketing plan into a marketing calendar and marketing budget. Download your 2011 plan here.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Margaret Grisdela, Legal Expert Connections, a Legal Marketing Agency | Attorney Advertising

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