Adding Public Relations to Your Strategic Communications/Marketing Mix - Part 1 of 3

Despite the turmoil in the economy and the general economic slowdown, now is an excellent time for attorneys to develop a relationship with a public relations counselor who can help grow your business. During tough economic times, one of the first budget categories to be scaled back is marketing and communications. With the larger firms pulling back, this provides an excellent opportunity for smaller practices to stand out with well-placed stories and relationships with reporters covering beats important to you and your clients.

To be clear, public relations is a broad term that encompasses many areas of communications. It does not, in this article, include paid media such as print, electronic and digital advertising. It will include several communications techniques including media relations, direct mail, and website media room management.

Working with the Media

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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