You are excited, there’s a new restaurant down the street that has a good buzz. You’re going. You check in with TriOutNC when you get to the New Neighborhood Pizza Joint (NNPJ). You send a running commentary on your Twitter feed about your experience, and it auto-posts to your Facebook page:
7:03 p.m. At #NNPJ. Nice atmosphere. Friendly staff.
7:13 p.m. At #NNPJ. Does anybody want to take my order?
7:17 p.m. At #NNPJ. Anyone? Anyone?
7:35 p.m. At #NNPJ. Grrr… strawberry margarita instead of rocks
7:45 p.m. At #NNPJ. Salads here. Hardly worth the wait.
7:52 p.m. At #NNPJ. H8 it when entrée arrives b4 salad finished.
7:53p.m. At #NNPJ. Crust soggy
7:53p.m. TwitPic of rubbery, congealed cheese.
8:03 p.m. At #NNPJ. Where’s the check?
8:19 p.m. At #NNPJ. Anyone? Anyone?
You create a Facebook Page: 1,000 Durhamites Against NNPJ. Four hundred people join in the next two weeks, and post their own bad experiences.
Then you are served with a defamation lawsuit claiming your online postings have hurt business and demanding $50,000 in damages, plus attorneys fees.
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