91% of Lawyers Unhappy about Lack of Marketing Training in Law School


More than 9 out of 10 lawyers are deeply unhappy with the lack of marketing training in law school, according to new research conducted by law firm marketing veteran Larry Bodine.

The only conclusion we can draw is that after law school, most lawyers, to use a Nixon-era phrase, are left twisting slowly in the wind. Some have been fortunate to find marketing mentors after graduation, and 61% have taken a post-graduate course or training session in marketing. Nevertheless,

• 41% don't get good marketing results, don't know how to market or don't bother to do any marketing at all.

• 37% manage to just generate enough business for themselves.

• Only 22% of respondents consider themselves rainmakers.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

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