Building and Broadcasting Your Brand


One of my favorite business books is Never Eat Alone by Keith Ferrazzi. I have listened to the book on my iPod and read a hard copy of the book.

Most law firms are focused on building their brand, but only a few lawyers are focused on it. In chapters 23 and 24, Ferrazzi discusses building and broadcasting your individual brand.

The starting point is to decide what you want people to think when they hear your name? When I was building my law practice I wanted my potential clients to think I was

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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