Does Social Media Matter to In-house Counsel?


We have all heard the complaints about social media. We have all heard the opinion of law firm “management” regarding social media. It is their opinion that blogs, LinkedIN, and Twitter are not yet worth the time. (See chart of AmLaw 100 social media use) As the author’s of the book Tuned-IN said, “your opinion, while interesting, is irrelevant.” What really matters is what decision makers within companies and in-house counsel think.

This next week I will be attending the Law Firm and Business Development Leadership Forum in NYC, and at that event the latest statistics will be released from a new survey of in-house counsel. As a teaser we were given the following finding from this survey:

“One-half of the in-house counsel surveyed agree or somewhat agree that in the future, high-profile blogs authored by lawyers will influence the process by which clients hire outside firms.”

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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