At a time when Web 2.0 and social media marketing are on everyone’s lips, a surprisingly large group of professionals are still far behind the times with the web’s first incarnation. They haven’t touched their website in years – or worse, they don’t have one at all. An outdated website is easily spotted because the most recent piece of “news” was posted in 2008 or much earlier.

Quite often, the reasoning is that the website really won’t make a difference in the firm’s business development, or that the important thing is that the firm has a website – they did it once and that’s it. And, let’s not even talk about search engine optimization (SEO) because there are many firms who are convinced that the type of client the firm is seeking will not be searching for the service online, so search engine rankings really don’t matter. The truth is that in today’s world, prospective clients search online for firms in all disciplines and specialties.