Tweet Success: Promoting Your Practice on Twitter

Everyone these days is all atwitter over Twitter, the burning hot social media site that lets you send out short messages (140 characters or less) called “tweets” to followers to let them know what you’re doing right that moment. 

Basically, Twitter is micro-blogging, so the same guidelines for establishing a successful blog also follow for Twitter:

Build your brand – your online brand should be the same everywhere, so be sure your Twitter profile matches your other online profiles.  If you are tweeting for business, create a business account – Twitter has good tips on how to do this in their Business section.

Market yourself – add a Twitter button on your website, include your Twitter handle in your email signature, add it to your other online accounts, even put it on your business card.  The point of Twitter is to gather as many followers as possible.

Create and/or join a group – Twitter has both private and public groups, which are great for networking and establishing yourself as a reliable resource for information or services you’re selling.  To start or join a group, go to TweetWorks or TweetDeck, two of the most popular group services.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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