Bootstrapping Your Way to Law Firm Marketing Success

Everyone is cash-conscious these days.  If you’re like most attorneys in small and solo law firms, you’re working harder than ever before just to get the same amount of business.  Here are some specific strategies to help you bootstrap your way to marketing success:

Done is Better Than Perfect.  When it comes to marketing your law firm, almost is almost always good enough!  Get your website or blog to the point where it’s good enough and then launch it!  You can always tinker with the photos at a later time.

I have encountered far too many attorneys who micromanage the marketing process to the point where nothing is done.  Which means, of course, nothing is accomplished.

Niche Your Practice to Get on the Fast Path to Riches?.  I know you have heard me say this before, and I know you continue to resist it.  However, the more you can target a specific niche, the easier you can dominate your target and the faster you can gain recognition as an expert.

Here's an example of a poorly defined niche: small business owners in Phoenix who need an estate plan.  Here’s how to locate a better target: physicians in Phoenix who own a medical practice, gross at least $500,000 annually, and need asset protection strategies to grow and preserve their wealth.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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