"A Personal History of Law Firm Marketing." Reprinted from the Law Practice magazine, this article received the ABA's 2006 "Silver Edge Award" for one of the ABA magazine's best articles. It's a humorous-but-accurate view of the early origins of law firm marketing and many of the landmarks over the last 20 years. It covers every aspect of law firm marketing, the precedent-setting campaigns and biggest blunders. It shows how very far we've come, in a remarkably short time! A Must-Read for every marketer and marketing committee member. - Ross Fishman