"A Personal History of Law Firm Marketing" article. Reprinted by the ABA's Law Practice - Ross Fishman


"A Personal History of Law Firm Marketing." Reprinted from the Law Practice magazine, this article received the ABA's 2006 "Silver Edge Award" for one of the ABA magazine's best articles. It's a humorous-but-accurate view of the early origins of law firm marketing and many of the landmarks over the last 20 years. It covers every aspect of law firm marketing, the precedent-setting campaigns and biggest blunders. It shows how very far we've come, in a remarkably short time! A Must-Read for every marketer and marketing committee member. - Ross Fishman

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