How to Brand a Litigation Boutique - a case study.

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Schopf & Weiss is a high-powered 25-attorney litigation boutique in Chicago. This article describes their "Bigger is Good. Smarter is Better." marketing and branding campaign.

It details their marketing and branding challenges, as well as the development of their positioning and differentiation strategy and the creative execution. It includes each element of their firm brand, including logo, visuals, website, and print advertising. Reprinted with permission from Ross Fishman's "What Works" column in the ABA's Law Practice magazine.

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Fishman Marketing, Inc. on:

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