Valuable Lessons from the Great Recession: Business Development is Key for Profitable Firm

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(Published in Marketing the Law Firm and New Jersey Law Journal)

As the economy teeters along, firms struggle to recover from the labyrinth of layoffs, microscopic attention to expenditures, and the cautious decision to add new attorneys and staff.

Despite posting profits in 2009, some firms still grapple with how to engender more rainmakers from their attorney pool to spread the business generation responsibility more evenly. After all, not all lawyers are rainmakers. At least, some do not perceive themselves to be. They are not comfortable “marketing” but instead prefer to handle the new files that come in the door.

This article addresses these questions as well as how firms can employ time-proven methods of advancing their goals by educating its lawyers in the basics of practical business development.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Kimberly Alford Rice, KLA Marketing Associates | Attorney Advertising

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