Asking Clients for Referrals: A Missed Opportunity?


Attorneys often neglect to ask current clients for referrals, thereby missing an opportunity. While deciding whom to ask and when and how to raise the question requires some careful thought, treating a client as a potential source of referrals can produce multiple benefits.

Published in "Precedent" by the Missouri Bar Association, Summer 2010; reprinted, with permission, from Bench & Bar of Minnesota, a publication of the Minnesota State Bar Association.

Author: Donna Erickson

Erickson Marketing, Inc.

Copyright Erickson Marketing, Inc.

Marketing consulting exclusively for law firms.


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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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