Large Legal Marketing Firms Lack Agility in a Changing Industry


When looking for a marketing partner for your law firm, you probably come across half a dozen firms that say they specialize in law firm marketing. From giant publishing companies that dabble in web marketing in an attempt to stay relevant to directory based solutions offered by conglomerates, should we mention these firms by name you are sure to recognize them.

We have acquired quite a few clients from these institutions over the years. While a few may have had a customer service issue or a problem with their account manager, that was rarely the cause for moving to a new marketing company. The main reason law firms jump from big marketing companies is because they realize that the market changes daily, and the big companies' size prohibits them from evolving fast.

You need an online marketing firm that can change or add to their SEO strategy within a couple weeks when something changes in Google's algorithm. Or at least the marketing company should be able to add helpful services such as social networking integration when everybody is expecting it.

Without agility, an online law firm marketing company is just a web designer.

Here are a few things that your law firm must have in their online marketing strategy: CONTINUE READING BELOW

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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