Want to Increase Firm Revenue? Develop Your Next Generation of Rainmakers


Every law firm wants to increase revenue and profitability. In the past many firms did so by raising rates and increasing the hours billed expectations. That, at best, had limited value and it presupposed that clients were willing to pay higher rates and provide more work without the firm adding any value.

In the current economy clients are in control. Firms cannot simply raise rates or raise billable hour expectations. It is more important than ever before to expand business with existing clients and bring in new clients. Which lawyers in your firm are best positioned to do this?

In most surveys, the vast majority of business clients report:

• They hire lawyers rather than law firms.

• They have confidence in their law firms’ senior lawyers, but either do not know or do not have confidence in their law firms’ junior lawyers.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Cordell Parvin LLC | Attorney Advertising

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