Marketing by joining an association


Joining an association and actively networking in it can be an excellent source of new business. But many lawyers say it produces no law firm marketing results -- and that's because they've spread themselves too thin.

According to veteran business development advisor Larry Bodine, if you want new business, focus your efforts on a single business organization that is composed of clients and potential clients. Your short-term goal is to be visible in the organizations, and your long term goal is to get on the Board of Directors.

Once you’ve given a talk, start recycling it. Turn your speech into an article; turn the article into a checklist; turn the checklist into an e-newsletter. The more you recycle your marketing efforts, the more effective they’ll be.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

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