Marketing by joining an association

more+
less-

Joining an association and actively networking in it can be an excellent source of new business. But many lawyers say it produces no law firm marketing results -- and that's because they've spread themselves too thin.

According to veteran business development advisor Larry Bodine, if you want new business, focus your efforts on a single business organization that is composed of clients and potential clients. Your short-term goal is to be visible in the organizations, and your long term goal is to get on the Board of Directors.

Once you’ve given a talk, start recycling it. Turn your speech into an article; turn the article into a checklist; turn the checklist into an e-newsletter. The more you recycle your marketing efforts, the more effective they’ll be.

LOADING PDF: If there are any problems, click here to download the file.


DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

Written by:

more+
less-

The National Trial Lawyers Association on:

JD Supra Readers' Choice 2016 Awards
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
×
Loading...
×
×