Not Having a Solid Law Firm Marketing Plan

Do you really, truly need a business or law firm marketingplan to build a successful law practice? NO. Although my answer may surprise you, research from participants in the “Inc 500 Fastest-growing Companies Survey” (sponsored by Inc Magazine) shows that many people have built successful companies without using a business or marketing plan.

Anything is possible, but the real question is—Is it probable? How is a business plan different from a marketing plan?

Essentially they are the same. I prefer to use the term “marketing plan” because a good business plan focuses 75 percent on marketing your service; therefore, I like to emphasize that aspect of it by referring to it as a “marketing plan.”

Another reason why I prefer to use the term “marketing plan” is because the term “business plan” is so overused and it sounds so boring. I think a lot of attorneys perceive a business plan as some worthless binder collecting dust on their shelf. I look at a marketing program as a flexible, research-based, real-world driven, living, breathing, ever-changing exercise that is the heart of everything you do on a daily and monthly basis. It is your guide to success!

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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