How to Stand Out in a Solo Crowd


Two recent events got me thinking about the marketing challenges that sole practitioners have. In August I did a podcast interview with consultant Audrey Rubin who discussed what lawyers should know before opening their own practices - a topic of great interest to the many lawyers who want more freedom and control in their lives. Just days later I had a coaching session with a lawyer who faced a move from New York to California where her husband was to enter a specialized education program. In doing so she felt that she would have to start her solo practice anew, since all of her extensive network of contacts and family were on the East Coast; and her concern was how to make herself stand out and be noticed.

Please see full article below for more information.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Ed Poll, LawBiz | Attorney Advertising

Written by:


LawBiz on:

Popular Topics
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.