Legal Marketing: Six Keys to Becoming a Recognized Expert

Disclaimer: When I use the word “expert” or “specialist” in this series, I’m not talking in the legal or ethical sense, but in the marketing sense where the goal is to get media and/or prospects to perceive you as an expert or specialist.

How many times have you read a news item quoting a competitor and thought, “I know more than that guy! Why are they interviewing him?”

I’m going to tell you why by sharing with you some of the strategies that top Rainmakers use all across the country to position themselves as leading experts in their market area.

The first key to becoming a recognized expert is the strategic use of Press Releases.

There are a number of fallacies or myths about press releases. One is that press releases just don’t work for small law firms. We beg to differ.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

Written by:


Law Firm Marketing Experts, The Rainmaker Institute on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.