Insurance defense law firms that start the New Year with a resolution to get appointed as insurance panel counsel for more carriers may find these 14 legal marketing tips to be helpful. Ideas include: look beyond large, national insurance carriers for fresh panel counsel opportunities; build your law firm and attorney credentials for better competitive positioning; and contact old clients and prospects to remind them that you remain available to serve their insurance defense needs. Legal marketing consultant Margaret Grisdela is available to discuss insurance defense business development campaigns for 2014.
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