Successful law firm marketing requires measurement and training

Earlier, I posted some information from Richard Strauch, COO at The Rainmaker Institute about creating a strong law firm marketing plan. This post continues that discussion with some thoughts on measuring the effectiveness of your legal marketing strategies. There is an old business maxim that applies here – what gets measured gets done.

First, develop reports for tracking effectiveness of marketing efforts. When you are starting out, take the time to determine what you want to know. What kind of information do you need to give effective feedback and measurement of your legal marketing strategies? When you are developing your reports, don’t just look at what data you think you will generate. Instead, design your system and your reports to generate the data you want.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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