Power Tips for Creating a Law Firm Marketing Plan - Part 3 of 3

In the first two posts we have looked at the need for a written plan and steps that can be taken to build on that plan. These tips conclude the thoughts.

Focus On the Right Goals

Whenever I have a coaching client that goes more than 2 weeks without achieving the goal they set in their coaching session I start asking questions to determine if this is a goal they really feel passionate about. If there is not commitment to a particular goal, it will be very difficult for most people to devote time to accomplishing it.

How do you determine if the goals you have are “right” for you?

Ask yourself these 4 questions:

• Is this something I am passionate about?

• When I think about working on this goal am I energized or excited, or do I become stressed out, unmotivated, and apathetic?

• Is this the best way for me to achieve my long-term goals or is there a better, more effective way?

• Is my time better spent working on something else and should I delegate or outsource this?

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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