Paid Twitter Ads, Spice, and Real Time Search


He who controls the spice, controls the universe! -Baron Vladamir Harkonen, Dune

In the classic science fiction novel, Dune by Frank Herbert there is one substance more valuable than anything else. (please forgive the nerdiness of the analogy) The spice on the planet Arrakis, which prolongs life and makes space travel possible. Is there anything on Earth as valuable? The only thing that comes close is INFORMATION- and time and time again over the last year Twitter has proven to be the best source of real time information. Whether it is breaking news of Micheal Jackson’s death, an earthquake in Haiti, or gossip about Justin Bieber- Twitter is scooping all of the major news stations in real time. This is an impressive feat by Twitter, but how does controlling all of this information make money?

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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