How to Target and Land a Large New Business Account


This articles draws the lessons learned when one lawyer targeted and landed dream clients. In one lawyer's case, it was Target and, for for the other lawyer, Pfizer. In both cases, they had either no entre or a very limited past relationship – but they proactively made these companies the cornerstone of a highly successful practice.

Their experience provides a blueprint for any attorney who has similar ambitions to land a large new business client. by following the 14 steps, you too can enjoy the same success.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

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