Proving ROI for Marketing Initiatives

more+
less-

We discovered how administrators can prove ROI for marketing in our 2006 study, “Increasing Marketing Effectiveness at Professional Firms,” based on responses from more than 377 senior marketing and management respondents. The responses came from a more than a dozen professional service firms, primarily law firms. See http://tinyurl.com/qdame. For starters, put your money on measuring marketing. Create a specific line item in your marketing budget to track the effectiveness of your marketing, and you’ll be ahead of 90% of the other law firms.

LOADING PDF: If there are any problems, click here to download the file.


DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

Written by:

more+
less-

The National Trial Lawyers Association on:

JD Supra Readers' Choice 2016 Awards
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
×
Loading...
×
×