6 Things to Focus on to Create Clients Who Will Recommend You


Have you read Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force , by Ben McConnell and Jackie Huba? If not I urge you to put it on your reading list. I like the book in part because it focuses on ways to get customers (clients) coming to you.

To get you started, take a look at the website summary. You will see there are six main points in the book. I have used all six of them.

1. Customer plus-delta: Continuously gather client feedback. I like getting feedback in person rather than by surveys.

2. Napsterize knowledge: Make it a point to share knowledge freely. I created guides for clients.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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