Making Cross-Selling - Yes, Cross-Selling - Work

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Cross-selling can be a gold mine for your practice, but it is an elusive goal at many law firms. The idea is simple: to interest clients of other partners into using you for a new area of legal counsel. But the devil is in the details, for common obstacles often keep cross-selling plans from succeeding. This article is about how you can succeed.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

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