Are Your Senior Associates and Junior Partners Actively Developing Business?


Would you be surprised by how few of your senior associates/junior partners have written goals and a business plan? I know I was surprised when I first started coaching new partners in my own firm. It was like they expected to "inherit" the clients when the senior lawyers retired.

As you know, business development is a contact sport and senior associates and junior partners will be successful if, and only if, they make business development part of their habits. I have found that those lawyers who do not have a burning desire will frequently say:

I haven't been able to do any business development activities because I have been too busy with billable work.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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