Law Firm Marketing: How to Build a Solid, Responsive Mailing List

I have posted previously about the need to build trust with potential clients by first building a relationship with them.

There are several marketing channels you can use to build those relationships.

Some, like Twitter, are designed to create a two-way dialog so you can engage your potential client base in online conversations that help you understand their needs better. Others, like legal blogs, help position you as an expert (in the marketing, not the legal, sense).

Each plays a role in your law firm marketing strategy.

But when it comes to reaching out to potential clients on a consistent basis, few law firm marketing tools can match the success rate of newsletters.

However, before you can engage prospective clients through law firm marketing newsletters, you first have to find them.  Which brings us to one of the foundational tools of law firm marketing: list building.

There are list services where you can purchase names, e-mail addresses and home addresses that match your target demographic.  But I don’t recommend them for law firm marketing for one important reason:  the client’s choice in legal counsel rests so much on trust, my opinion is that contacting clients without their permission is suspect. 

However, there are many proven ways to build law firm marketing lists without purchasing names from a service. Below are some of the best:

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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